So they naturally leaned towards The Sims 4. Some of these (mostly female) vloggers, in their early 30’s, went through their early years in an age where The Sims 1 and 2 were all the rage. Even though these fashion vlogger’s streaming/gaming rigs were pretty much non-existant (as were their games list or gaming skills altogether), they still had their hordes of loyal fans thirsty for content and stuck at home with nothing to watch. Then they turned to gaming – a sensible marketing decision since gaming ranks high in social media projection. Some turned to cooking – but apparently, their cooking skills were not that great… or they just couldn’t make it captivating enough for their audience to enjoy. No new clothes or makeup to show, no restaurants to try and no foreign places to explore. …But after a week or two, these fashion and travel influencers were still stuck at home with nothing new and exciting to report about their awesome way of life. It was fun for a while – plenty of exciting chitchat about the situation filled their blogs and vlogs. Self-isolation caused a huge number of social influencers to stay indoors. It managed to lock most of us in our own homes, afraid to go outside – waiting for it to leave us alone and abandon our doorstep. However, this horrible virus had an unexpected super-power. Was it not for the sad side-effects of social distancing, this would sound more like a blessing. No more lines at the Post Office, traffic jams, crowded malls, delayed flights, air pollution, noise pollution. Also, Animal Crossing.ĬOVID-19 is the root-solution to our question.ĬOVID-19, the coronavirus that won the game by putting the world on pause. It almost feels like The Sims 4 had just been released. Nowadays, every social media platform talks about The Sims, plays videos about The Sims, links to podcasts about The Sims, and, like me, people are blogging about The Sims. In March 2020, things were about to change – but not in the way they were expected to. EA has released 9 large expansions already, yet 12 are expected until the end of The Sims 4 lifecycle.Įven though this strategy keeps current users feeding them with each DLC, it doesn’t do much in the way of attracting new ones. Instead of releasing a new game every two years (like most AAA game sequels), they were keying on setting solid foundations with a solid base game and then update and add new content with expansive (and expensive) DLCs. They’ve always controlled the Life Simulation genre they’ve created and aren’t going anywhere, anytime soon. The Sims is pretty much alone in its own market, there’s not much of a competition to worry about (until now with the upcoming Paralives). Instead, Maxis and Electronic Arts opted to keep releasing mostly cosmetic but expensive DLCs. Why are people playing it again? What changed in The Sims 4 and how come that this dinosaur is not yet a fossil? What led to this resurgence of the stale-genre game? Who plays it and how? The rise of an oldieħ-year-old games are considered old by videogame market standards.Ī sequel was due for some time now, but it never came. The 7-year old game is apparently making a comeback.
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